HMBT #289: Work is Work
Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024. Key points: Scott discusses his experience living as a digital nomad in Southeast Asia and the benefits of a lower cost of living. He shares how he structures his time, […]
HMBT #288: Be Like Mike
In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playbooks, team, and technology. Highlights📝 Business is a vehicle for your life, not your entire life.🌱 Understand what season your business is […]
Account Based Marketing: Targeting Your Ideal Customers
My most recent podcast episode discussed account based marketing (ABM) featuring Mike Maynard, CEO of Napier. As someone who works in marketing, I was familiar with the term ABM but didn’t fully understand what it entailed or how to implement it effectively. After listening to Mike explain ABM more thoroughly, I have a much better […]
HMBT #287 No Really, What Is ABM
In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and […]
HMBT #286: Show Yourself Some Luv
In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures. We discuss the importance of mindset, authentic storytelling, and the transformational moments that lead to success in business. Highlights:💡 Mindset is crucial for success in business. It involves having a […]
HMBT #285: To Ghost Or Not To Ghost
In this episode, I interview Danielle Perlin-Good. Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twenty books, ranging from memoirs and thought […]
HMBT #284: The Best Way to Grow
In this episode, I am joined by Jennifer Best, Vice President of Marketing at AAE Speakers Bureau. Under her leadership in 2022, AAE launched the inaugural Speaking Industry Benchmark Report, bringing transparency to the speaker booking process between both the meeting organizers who book them and the speakers who delight audiences. Top Takeaways: Remember, public […]
Mastering the Art of Vertical Videos: A Guide to Captivate Your Audience
In the dynamic world of social media, mastering the art of vertical videos is crucial for capturing and retaining your audience’s attention. With the majority of viewers consuming content on their mobile devices, you have mere seconds to engage them. In this guide, we’ll explore a proven success formula for creating compelling vertical videos that […]
HMBT #283: All The Things
In this episode, I speak with George Kocher about growing a business. Key takeaways: Overall, this content provides insights into the mindset and strategies needed to successfully grow a business and improve marketing campaigns, emphasizing the importance of adaptability, analysis, and authenticity. George Kocher is a data-driven leader with experience building and managing high-performance sales […]
TikTok Banking on Binge Watching With Longer Videos
TikTok is introducing a significant enhancement that could change the game for marketers and content binge watchers alike. Users will now have the ability to upload 15-minute video clips, marking a pivotal moment in TikTok’s continuous evolution as a platform. Key Takeaways: The Evolution of TikTok’s Video Length TikTok has come a long way since […]