Currently, marketers are dealing with the data privacy changes that email providers and platforms are rolling out, which is affecting open rates, geolocation, and more. There has been an increasing concern recently around something called NHI, or Non Human Interaction. I have spoken to some marketers about this and they were concerned about how this […]
Author: Hank3rd
Why You Need to Have an SSL Certificate for your Domain
People want to feel safe when they are online. There are hackers trying to steal your identity and data, as well as marketers tracking your every move. That is why companies like Google and Apple implemented technologies to help consumers and internet users feel safe. In most browsers, like Chrome and Safari, you can tell […]
Email Fatigue in a Pandemic
Let’s face it, we had enough. Enough Zoom calls, enough social distancing, and even too much email in our inbox. With the onset of the pandemic, some companies doubled down on email marketing while others dialed it back. The thing is, humans are super sensitive to everything right now. They are scrutinizing their experiences, online […]
HMBT #228: Stay Motivated With Email
Email marketing is the most affordable and profitable marketing channel. Make sure that you are using it to get through the pandemic. Here are a few tips.
HMBT #227: From a Child’s Perspective
I bring on a special guest in this episode to talk about the pandemic from a child’s perspective. This guest has been on in the past. Here is a link to that episode.
HMBT #223: Stay Positive
Don’t forget to stay positive. We will get through this. There is light at the end of the tunnel! Be helpful and ask for help.
How to Convert Youtube and Wide Videos for IGTV
In this day and age, repurposing content can help you become more visible. One way is to share your Youtube videos on IGTV. The problem is that the format for IGTV is vertical rather than landscape. If you upload your horizontal video, it will not look so great. The good news is that there is […]
HMBT #215 Ace The Gram
Viv Conway from Ace the Gram was on the show to talk about growing your Instagram account. They have been very successful. We also talk about the future of Instagram in 2020 and if Instagram is ruining tourism. About Ace the Gram: Two millennials on a mission to help everyone reap the infinite benefits of […]
HMBT #214: Crossnet Success Story
Today I am joined by Greg Meade, one of the co-founders of Crossnet. I was introduced to Greg through Nate Hirsch, former owner of Freeup, which was on episode #133 Crossnet is a four way volley ball game that in just a short years have: Surpassed 2 million dollars in sales. Is already in 2500+ […]
5 Ways To Make Your Webinars More Engaging
When was the last time that you were on a webinar that was interesting and engaging? Can you remember what the presenter’s message was? If they were interesting and engaging, you probably remembered more information about the webinar than most others. For the most part, webinars are prepared for an audience that will participate online, […]