Building and expanding your email marketing list is a critical aspect of any successful digital marketing strategy. It’s not merely about collecting email addresses; it’s about fostering a community of engaged and interested subscribers who want to hear from your brand. There are two reasons why email marketing is important for your marketing efforts. Enhanced […]
Designing eye-catching emails can be a daunting task, especially if you’re not a professional designer. Let’s talk about how to create visually appealing and effective email campaigns that will captivate your audience. In this article, we’ve compiled five friendly and easy-to-follow tips that will make your emails stand out from the crowd. Let’s dive in! […]
Currently, marketers are dealing with the data privacy changes that email providers and platforms are rolling out, which is affecting open rates, geolocation, and more. There has been an increasing concern recently around something called NHI, or Non Human Interaction. I have spoken to some marketers about this and they were concerned about how this […]