My most recent podcast episode discussed account based marketing (ABM) featuring Mike Maynard, CEO of Napier. As someone who works in marketing, I was familiar with the term ABM but didn’t fully understand what it entailed or how to implement it effectively. After listening to Mike explain ABM more thoroughly, I have a much better…
Building and expanding your email marketing list is a critical aspect of any successful digital marketing strategy. It’s not merely about collecting email addresses; it’s about fostering a community of engaged and interested subscribers who want to hear from your brand. There are two reasons why email marketing is important for your marketing efforts. Enhanced…
Referral marketing is a powerful monetization strategy that can help businesses grow and succeed. It involves encouraging prospects and customers to purchase products and services you are promoting in exchange for a reward. The reward can be monetary commissions, swag, discounts and more. Referral marketing has many benefits: Additional revenue stream By promoting products and…
Designing eye-catching emails can be a daunting task, especially if you’re not a professional designer. Let’s talk about how to create visually appealing and effective email campaigns that will captivate your audience. In this article, we’ve compiled five friendly and easy-to-follow tips that will make your emails stand out from the crowd. Let’s dive in!…
Currently, marketers are dealing with the data privacy changes that email providers and platforms are rolling out, which is affecting open rates, geolocation, and more. There has been an increasing concern recently around something called NHI, or Non Human Interaction. I have spoken to some marketers about this and they were concerned about how this…
Every year, people tend to make a lot of resolutions. Most of them revolve around stopping something. They may want to stop smoking, or maybe stop eating so many COVID snacks! I, myself, have snacked a little too much! Every year, we all want less distractions and no better time to dwell on that than…
People want to feel safe when they are online. There are hackers trying to steal your identity and data, as well as marketers tracking your every move. That is why companies like Google and Apple implemented technologies to help consumers and internet users feel safe. In most browsers, like Chrome and Safari, you can tell…
Let’s face it, we had enough. Enough Zoom calls, enough social distancing, and even too much email in our inbox. With the onset of the pandemic, some companies doubled down on email marketing while others dialed it back. The thing is, humans are super sensitive to everything right now. They are scrutinizing their experiences, online…
In this day and age, repurposing content can help you become more visible. One way is to share your Youtube videos on IGTV. The problem is that the format for IGTV is vertical rather than landscape. If you upload your horizontal video, it will not look so great. The good news is that there is…
Earlier this year, I decided to install a privacy fence on our property. The area to to be fenced in was about 720 linear feet. We spent a few months researching what type of fence we wanted and started to obtain quotes from contractors for a six foot pine wood privacy fence. We received quotes…
Got subscribers? Check. Sending emails? Check. Wish you had more subscribers and better opens rates? Cannot check hard enough, right? When it comes to email marketing, it is the simple things matter. Often times, going back to basics is something that is heavily overlooked. Making sure that you have the fundamentals covered is the key…
I have been traveling in Europe and working most of the time that I have been here. When I return, I will have been in Europe for six weeks total. My travels have brought me to France, Italy, Andorra, Monaco, Lichtenstein, and Switzerland. It has been interesting and challenging to say the least. First, since…
A few months ago, I gave a TEDx style talk at RTP180 of education and travel where I discussed being able to travel on a budget and use it as an educational opportunity. I am just now returning from a spontaneous trip to Florida. My wife wanted to take our kids swimming with the Manatees…
This has been a good year as a speaker for me. Early this year, I decided that I wanted to move from being a “presenter” to a “speaker”. It meant that I needed to change in numerous ways. Change is not easy for some. In fact, most people do not embrace change. To me presenting…
I recently went to Phoenix Arizona to speak at a small business expo. Phoenix was a great city and the expo was a really enjoyable. I was able to speak to many small business owners and learn how they marketed their products and services. I stayed at The Grand Sheraton, located downtown. On the flight…
Last night I had a very interesting dream. I was walking down the street and I noticed a man speaking with a child. It turns out that the man was Tim Cook, CEO of Apple. He was telling a young boy that he can do anything he wanted when he grows up and that…
I am seeing more and more posts about imposter syndrome. Wikipedia describes imposter syndrome as a concept describing high-achieving individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a “fraud”. It goes on to say: “Despite external evidence of their competence, those exhibiting the syndrome…
When was the last time that you were on a webinar that was interesting and engaging? Can you remember what the presenter’s message was? If they were interesting and engaging, you probably remembered more information about the webinar than most others. For the most part, webinars are prepared for an audience that will participate online,…
It is not a secret that building a strong network can help you become successful. One thing I value about networking is having face-to-face meetings The best thing about face-to-face networking is the stories that are shared. I recently met someone at a networking meeting and was intrigued by the stories that were told. Passion,…
This article fist appeared on LinkedIn Pulse. I have had experiences on both end of the spectrum over the last week when it comes to customer service. The one experience will make me want to shop at a particular store more and the other will make me research warranty information and look at other…
I recently had the pleasure to speak with Brandy Martin from Tarheel Tree Service in Haw River, NC. After going over their website and discussing some digital marketing campaigns, we decided to record our conversation. When Tarheel Tree started 36 years ago, their main channels for attracting new clients was using the Yellow Pages and…
As Spring approaches, It reminds me of when I was excited to go and hand out flyers door to door to obtain clients. I also put some of those flyers on mailboxes, hoping that I would not received a warning or a fine, since it is not legal to do so. Then there was the…
Tomorrow is National Backwards Day. This is a good opportunity for companies to have a little fun and humanize their brand. You could wear your clothes backwards, do a process backwards or post a reverse video to your social media channels. Just make sure to capture it. National Holidays or as I like to call…
Now is the time everyone is starting to think about tax refunds. If people have not planned how they will spend their refunds by now, they soon will. If you can get in front of them early enough, you might be able to attract some business. Think of discounts and specials that you can offer. Post your offers…
I recently appeared on Triangle Cast, where Jason Guigno and Corey Jeffreys explore the ways that people bend, break, or hack the rules to live a life of their choosing. This may include entrepreneurs, business leaders, and people from all walks of life. During Episode 8, there was a section where we discussed starting a business and being worried because…
This is the year of success. I am making sure of it. In November, I sat down and planned what I want to do this year. For Social Post Interactive, I went from wanting to help businesses (any) with their digital marketing campaigns to narrowing down the types of companies that I can help best. This…
Holidays are a good time to relax, spend time with family and loved ones as well as recharge for the New Year. It is easy to fall into the trap of relaxing too much and not planning to start off the New Year right. I get it, the food, fun and companionship is too compelling…
Instagram is at it again. They recently added other features like turning off comments, liking comments and other security measures. Now they have added something that I have really been waiting for, the ability to save posts to view later. It is as simple as tapping on the bookmark icon near the bottom left of the post.…
Three new features were added to Instagram to help users feel more secure. These changes will give users more control of how they interact with others using the service. The three changes include the ability to turn off comments for individual posts, remove followers on private accounts, and support for comment liking. To set up comment disabling, head over…
Search Engine Land is reporting that Google may have started to let price extensions for mobile text ads out of beta. Google started testing these ads back in July. Now advertisers can use extensions to offer prices for procucts or services in ads. Advertisers can use the extensions to call out product or service offerings and starting…
Instagram now supports the ability to zoom in on pictures and videos with your 9.2 app update. This is only for iOS at the moment, but we anticipate android adding this feature is well. The zooming feature works with photos that are uploaded with a max width of 1,000 pixels. I know that I have…
A short time ago, we reported that Instagram was going to add the functionality to manage multiple accounts in iOS and Android. We should be seeing the update this week. Once launched, you will be able to go to your profile settings and add an account. Once added, you will be able to tap on…
Instagram is close to releasing an update for their Android and iOS apps that will allow support for multiple accounts. This is great news for those that manage personal and business accounts. You will no longer need to log out and back in. There is a beta available for Android users and iOS users will…
I have been eagerly awaiting the Apple TV refresh for a long time and received my 64GB Apple TV 4 on launch day. I thought I would provide my thoughts in case you were looking to buy one. The box itself looks almost exactly the same as the older units, just that it is noticeably…
Facebook announced that they will be making over the mobile notifications. It sort of reminds me of Google now notifications. You will continue to receive the alert that you are used to, like birthday reminders, but they will be adding items such as sports scores, reminders and more. Facebook is trying to give you as…