Transactional Email: Choosing Between Resend and Anypost
Resend is one of the most talked-about names in transactional email right now, and for good reason. Great docs, a clean API, a team that clearly ships fast. If you’ve written a signup flow in the last two years, there’s a decent chance you’ve tried it. Here’s the deal: “loved by developers” and “the right […]
The Hidden Power of Transactional Emails (And How to Choose the Right Provider)
When most folks think about email marketing, their minds jump straight to promotional newsletters, flash sales, and fancy product launch campaigns. While those campaigns are fantastic for driving revenue, nurturing sales and building relationships, there is another powerhouse sitting in your digital toolkit that often gets ignored: transactional emails. Think about your own inbox. When […]
HMBT #309: AI Rider
When you think of industries leading the charge in creative marketing, insurance usually isn’t the first one that comes to mind. Most of us tend to ignore the daily barrage of commercial ads, but building a brand that actually converts local clients takes more than a catchy slogan. In this episode, I sit down with […]
HMBT #308: Junk Mail King
Marketing is moving faster than ever, and if you are a solopreneur or a corporate professional, it is easy to feel overwhelmed by the sheer volume of new tech tools popping up daily. I wanted to sit down with someone who has seen the industry evolve from the ground up. In this episode of the […]
HMBT #307: Marperations
I had the pleasure of sitting down with Dana Newell from Benton Newell Communications. Dana is a rare executive “unicorn,” operating as both a fractional CMO and COO to help organizations scale smoothly. While we usually talk about how to get more marketing content and campaigns out the door, Dana brought a perspective we’ve never […]
HMBT #306: Respect the Pause
I recently had the pleasure of sitting down with Dr. Natasha Davis from Impact Branding Consulting for episode 306 of the HMBT podcast. Natasha is a heavy hitter in the world of business and legal strategy, helping organizations scale with confidence by focusing on risk reduction and governance. While we usually talk about how to […]
HMBT #305: SEO is Dead, Long Live GEO!
Is the “0-click world” making websites obsolete? š In this episode, I sit down with Roger Williams from Kinsta to debunk the myths about Wesbites, AI and WordPress. We dive deep into why your website is actually the “fuel” for AI answers, the importance of web accessibility, and how managed hosting can save your business […]
HMBT #304: Bouncer at the Door
Peter Cholnoky, CEO of E-Hawk, joins me for a conversation about a topic that might not sound flashy but is absolutely critical for any online business: lead risk and data integrity. While most marketers focus on the quantity of leads, Peter explains why the quality of those leads, and the metadata behind them, determines your […]
The Economic Anchor: Why Email Marketing is Your Best Bet Right Now
Letās be real for a second. The economy right now feels a bit like a rollercoaster that only goes in one direction, and it isnāt up. Between shifting spending habits and businesses fighting to stay on life support, everyone is looking for that “magic button” to keep revenue flowing. I have been in marketing for […]
HMBT #303: From CMO to CRO
Joshua Harrell, Chief Revenue Officer at WorldVia Travel Network, joins me for a conversation that starts with travelābut quickly becomes a masterclass in modern marketing strategy. The episode explores how travel has shifted from a luxury to a priority for many families, why experiences now matter more than possessions, and how travel advisors are making […]