• HMBT # 152: Power of Story

    In todays episode I speak about a workshop that I attended about the power of story in business. Stories help you sell more and become more trusted. Listen to the episode to hear what I learned and how it can help you.

  • HMBT # 150: Get AMPed for Mobile

    Today, I share some more more information from Pubcon. When it comes to websites, speed matters. Your website needs to load fast so that you do not make visitors leave your site. There is something called AMP (Accelerated Mobile Pages). In this episode, learn what it is and how to use it.

  • HMBT # 150: Content Marketing Tips From Joe Pulizzi

    While speaking at Pubcon a while ago, I heard Joe Poluzzi talk about content marketing. Make sure to consistently create content and have a plan. In this episode, I spell out the formula that will help you and provide some other tips.

  • HMBT # 149: Holiday Welcome Series

    Around the holidays, you need to attract attention. I remember an article I wrote about having a welcome series in place for the holidays. First, if you do not have a welcome series for new email subscribers, you should create one. If you do, you should think about creating a special one for the holidays,…

  • HMBT #131: Focusing on the Negative

    Have you ever had a negative thought? Many of us have and a lot of us do all the time. What you want to do is stop thinking about what can go wrong. Start thinking positive and be an opportunistic person. The reason for business goals is so that you can focus on what you…

  • HMBT #118: Spring Cleaning

    If you are using email marketing to promote your business, you need to clean your list every six months to a year. You do not have to just remove subscribers from your list, you can send them a series of about three emails to try to win them back. You can use a subject line…