Building and expanding your email marketing list is a critical aspect of any successful digital marketing strategy. It’s not merely about collecting email addresses; it’s about fostering a community of engaged and interested subscribers who want to hear from your brand. There are two reasons why email marketing is important for your marketing efforts. 

Enhanced Reach and Engagement

An ever-growing email list translates to a broader reach. With more subscribers, you have a larger audience to communicate with, share your information, and promote your products or services. 

When subscribers express an interest in your brand, it means they are more likely to engage with your emails, click on your links, and convert into customers. Engaged subscribers are not just passive onlookers; they can become active participants, sharing your content and recommendations with their own networks.

Increased Revenue and ROI

Email marketing is known for its high return on investment (ROI). According to research, businesses can generate a $36 profit for every dollar spent on email marketing when executed effectively. As your email list grows, so does your revenue potential. More subscribers mean more opportunities to showcase your products, services, and offers to an engaged audience. 

Whether you’re running promotional campaigns or nurturing leads, growing an email list is the foundation for driving sales and boosting revenue.

List growth is the lifeblood of your email marketing efforts. It helps you reach a larger and more engaged audience, increasing your chances of converting subscribers into loyal customers. As you focus on growing your email list, remember that quality is just as important as quantity.

Here is a quick rundown of 10 ways to grow your email marketing list:

1. Utilize Forms

Forms on your website, landing pages, or via URL popups are crucial for encouraging people to sign up for your email newsletter, promotions, or other email content.

2. Popups

Trigger popups after visitors spend around 20-30 seconds on your site. You can also use exit-intent popups to capture visitors’ attention just before they leave your website or go to close the tab they are currently in.

3. Social Media Promotion

Include links in your social media posts, and add a link to your email signup form or landing page in your social media bio. Services like Linktree allow you to have multiple links in your bio. Use this to drive traffic back to your website, forms, blog posts, and more!

4. QR Codes

QR codes are a versatile option, whether you put them on print media, stickers, flyers, or even your car. They can drive people to your email sign-up page using this tool. 

5. Paid Ads

If you have the budget, consider running paid ads on platforms like Google, Bing, LinkedIn, Facebook, or Instagram to drive traffic to your website or landing page.

6. Work with Influencers and Bloggers

Collaborate with influencers or bloggers to mention your brand or include links to your website or landing page in their content.

7. Webinars and Live Events

Host webinars or live events to provide valuable information and gather an audience. Offer an asset related to the topic and ask for email addresses in return.

8. Guest Appearances

Become a guest on a podcast or write as a guest author for another blog, including links back to your website or landing page to continue growing your email list.

9. Email Signature

Utilize your email signature to encourage more sign-ups by including a link to your newsletter or promotional offers.

10. QR Codes on Packing Slips and Receipts

Add QR codes to packing slips and receipts as an additional touchpoint to get people to sign up for your newsletter.

Growing your email marketing list is essential for expanding your reach and engaging with your audience effectively. Implement these strategies and more to build a strong email marketing program for your business.


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.