HMBT #310: Death to Coffee Mugs
In a digital landscape oversaturated with ads and online noise, how do you truly capture client attention? In this episode of the HMBT Podcast, host Hank sits down with Nikita Khanderia, Founder and CEO of Iria—a luxury experiential marketing and events agency. They break down why marketing budgets are shifting from screens to real-world experiences, how small […]
The Hidden Power of Transactional Emails (And How to Choose the Right Provider)
When most folks think about email marketing, their minds jump straight to promotional newsletters, flash sales, and fancy product launch campaigns. While those campaigns are fantastic for driving revenue, nurturing sales and building relationships, there is another powerhouse sitting in your digital toolkit that often gets ignored: transactional emails. Think about your own inbox. When […]
HMBT #309: AI Rider
When you think of industries leading the charge in creative marketing, insurance usually isn’t the first one that comes to mind. Most of us tend to ignore the daily barrage of commercial ads, but building a brand that actually converts local clients takes more than a catchy slogan. In this episode, I sit down with […]
How to Build an Unshakeable Marketing Engine: Lessons From Behind the Mic of the Bob Cargill Marketing Show
Most business owners fail at marketing for one simple reason: they build their entire business on rented land. I sat down with Bob Cargill on episode 212 of the Bob Cargill Marketing Show (episode will be published soon)to break down how real brands build long-term enterprise value. We covered everything from email list growth to […]
Ditch the Freemail: Why You Should Not use Gmail or Yahoo for your Email Marketing
When you are starting or growing a small business, every dollar counts. You carefully weigh every expense, looking for smart ways to stretch your budget without cutting corners. It is completely understandable why many business owners start out using a free webmail account like Gmail or Yahoo for their marketing. After all, it is free, […]
What Every Marketer Needs to Know About Email Deliverability (And How to Fix It)
I cannot tell you how many times a marketer or business owner has walked up to me after a conference presentation and said, “Hank, my email platform says my delivery rate is 98%, but my opens and conversions are completely in the gutter. What is going on?” My answer is usually the same: you are […]
The Ultimate Power Relationship: Why Operations, Sales and Marketing Need to Sync Up to Win Customers
I have worked in sales, marketing, and support for a long time. More recently, my focus has been in operations, the glue that holds everything together. Based on my experience and observations, I know that more and more organizations need to improve the relationship and communications between the teams for better overall results. We have […]
HMBT #308: Junk Mail King
Marketing is moving faster than ever, and if you are a solopreneur or a corporate professional, it is easy to feel overwhelmed by the sheer volume of new tech tools popping up daily. I wanted to sit down with someone who has seen the industry evolve from the ground up. In this episode of the […]
HMBT #307: Marperations
I had the pleasure of sitting down with Dana Newell from Benton Newell Communications. Dana is a rare executive “unicorn,” operating as both a fractional CMO and COO to help organizations scale smoothly. While we usually talk about how to get more marketing content and campaigns out the door, Dana brought a perspective we’ve never […]
Your Website is Not Dead: Why AI Actually Makes Your Content More Critical
Have you heard the rumors lately? People are whispering that the traditional website is dead. With Google and AI chatbots giving answers directly in the search results, the fear is that no one will ever click through to your site again. This 0-click world sounds like a nightmare for business owners who rely on traffic […]