HMBT #311: Call Claude by its Government Name
On episode 311, I sat down for round two with Rion Haber, CSO of Catalyst Marketing Agency. We originally recorded this conversation earlier, but a tech hiccup meant the video did not capture. Rion was kind enough to return for a mulligan, and honestly, this conversation turned out even better. We walked away from rigid […]
Why Your Personal Brand Is Your Greatest Asset in 2026
For 16 years, I gave my time, energy, and passion to the corporate tech world. I helped thousands of businesses fix broken automations, understand email deliverability, and optimize their digital marketing strategies. During that entire stretch, something else was quietly happening on nights, weekends, and early mornings. I was building my own brand. I launched […]
Why Trust, Judgment, and Real Relationships are Winning in 2026
The other day I stopped at my local Panera to pick up my sip club drink and get some work done. I passed by a strip mall that had a travel agency in it. While the business signage was still there, there was a for lease sign in the window. When is the last time […]
Transactional Email: Choosing Between Resend and Anypost
Resend is one of the most talked-about names in transactional email right now, and for good reason. Great docs, a clean API, a team that clearly ships fast. If you’ve written a signup flow in the last two years, there’s a decent chance you’ve tried it. Here’s the deal: “loved by developers” and “the right […]
HMBT #310: Death to Coffee Mugs
In a digital landscape oversaturated with ads and online noise, how do you truly capture client attention? In this episode of the HMBT Podcast, host Hank sits down with Nikita Khanderia, Founder and CEO of Eria—a luxury experiential marketing and events agency. They break down why marketing budgets are shifting from screens to real-world experiences, how small […]
The Hidden Power of Transactional Emails (And How to Choose the Right Provider)
When most folks think about email marketing, their minds jump straight to promotional newsletters, flash sales, and fancy product launch campaigns. While those campaigns are fantastic for driving revenue, nurturing sales and building relationships, there is another powerhouse sitting in your digital toolkit that often gets ignored: transactional emails. Think about your own inbox. When […]
HMBT #309: AI Rider
When you think of industries leading the charge in creative marketing, insurance usually isn’t the first one that comes to mind. Most of us tend to ignore the daily barrage of commercial ads, but building a brand that actually converts local clients takes more than a catchy slogan. In this episode, I sit down with […]
How to Build an Unshakeable Marketing Engine: Lessons From Behind the Mic of the Bob Cargill Marketing Show
Most business owners fail at marketing for one simple reason: they build their entire business on rented land. I sat down with Bob Cargill on episode 212 of the Bob Cargill Marketing Show (episode will be published soon)to break down how real brands build long-term enterprise value. We covered everything from email list growth to […]
Ditch the Freemail: Why You Should Not use Gmail or Yahoo for your Email Marketing
When you are starting or growing a small business, every dollar counts. You carefully weigh every expense, looking for smart ways to stretch your budget without cutting corners. It is completely understandable why many business owners start out using a free webmail account like Gmail or Yahoo for their marketing. After all, it is free, […]
What Every Marketer Needs to Know About Email Deliverability (And How to Fix It)
I cannot tell you how many times a marketer or business owner has walked up to me after a conference presentation and said, “Hank, my email platform says my delivery rate is 98%, but my opens and conversions are completely in the gutter. What is going on?” My answer is usually the same: you are […]