In the dynamic world of social media, mastering the art of vertical videos is crucial for capturing and retaining your audience’s attention. With the majority of viewers consuming content on their mobile devices, you have mere seconds to engage them. In this guide, we’ll explore a proven success formula for creating compelling vertical videos that not only hook your audience instantly but also keep them captivated until the very end.

The One-Second Hook

In the fast-paced world of vertical video, capturing attention within the first second is imperative. Recognizing that humans have short attention spans, especially on mobile platforms, emphasizes the need for a catchy hook to prevent users from swiping away.


Extend engagement beyond the initial hook by using foreshadowing techniques. Provide viewers with a sneak peek into what lies ahead, creating anticipation and giving them an additional reason to continue watching.

Transitioning into Storytelling

Utilize the power of emotions, focusing on emotions such as anger, hate, fear, sadness, and happiness, to create a connection with your audience.

Never Ending, Always Concluding

The importance of averting a clear video ending to maintain a high average view duration. Avoid announcing the conclusion, as it often leads to viewers prematurely scroll away. Instead, let the video naturally conclude, allowing for a seamless transition back to the begging to create a closed loop. See below.

Closed Loop Technique

Implement the closed loop strategy to maintain viewer interest. Connect the end of the video back to the beginning, creating a cohesive viewing experience that encourages viewers to revisit and engage with your content repeatedly. most platforms will loop your video and this technique helps increase the overall watch time.

Additional Tips

Consistent Branding

Establish a consistent visual and narrative style to strengthen your brand identity across vertical video content, fostering recognition and loyalty among your audience.

Engagement Metrics:

Regularly analyze engagement metrics, including average view duration and audience retention, to fine-tune your vertical video strategy based on what resonates most with your audience.


Mastering the creation of successful vertical videos requires a thoughtful combination of immediate engagement, effective storytelling, and strategic video structure. By implementing these key takeaways and additional insights, you’ll be well-equipped to not only capture attention but also leave a lasting impression on your audience in the ever-evolving landscape of video content. Embrace the art of vertical storytelling and watch your engagement soar.


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.