4 Tips on How to Use Google+ for Your Business

There were rumors that Google+ was dead. We do know that Google is not making improvement, but it is still alive and well. It is still a good place to post and have discussion. It can also help provide information about your company when someone searches on Google and also provides SEO benefits.

Here are four tips to help you use Google+ more effectively.

Include Key Links

Google+ will show your verified link on your profile. There are two places this will be located. The first is above the follow button on your page. The second is in the about us section.

You can also add other links in the about us section. Below, you will see that we added a link to our blog on our page.

Google+ Still Helps With SEO

Google+ posts still have search engine relevancy and will show as unique posts in search results. Make sure to optimize your post to include relevant keywords and hashtags.

Use Google Plus Local Business Pages

By having a local business page, you will have a professional profile that will help potential customers learn more about your business. The page will show in search results and provide hours of operations to people that search and find your business.

Having a business page will also allow you to participate in discussions and facilitate hang outs.

Your profile image is used throughout many of Google’s web properties. One are would be  third Party email clients. You will see profile images for eBags and Goldsmith in this image.

Use Groups Effectively

You should create and join in community groups. You can create a passion group to discuss elements that relate to your business or you can join in the discussion on other user’s groups. Make sure to refrain from posting promotions about your business. Keep your posts related to the discussion at hand.

There you have it a few tips to help you succeed on Google+, which is still a relevant social media channel. Are you still active on Google+? Let us know in the comments.


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.