HMBT # 150: Get AMPed for Mobile
Today, I share some more more information from Pubcon. When it comes to websites, speed matters. Your website needs to load fast so that you do not make visitors leave your site. There is something called AMP (Accelerated Mobile Pages). In this episode, learn what it is and how to use it.
HMBT # 150: Content Marketing Tips From Joe Pulizzi
While speaking at Pubcon a while ago, I heard Joe Poluzzi talk about content marketing. Make sure to consistently create content and have a plan. In this episode, I spell out the formula that will help you and provide some other tips.
HMBT # 149: Holiday Welcome Series
Around the holidays, you need to attract attention. I remember an article I wrote about having a welcome series in place for the holidays. First, if you do not have a welcome series for new email subscribers, you should create one. If you do, you should think about creating a special one for the holidays, […]
HMBT Episode 148: Back in the Saddle
It has been a while since I have posted. There has been numerous reasons why you have not heard from me, but let’s not get into it. I am back. I am going back to audio only and will start sharing again. Thank you to my loyal subscribers and welcome to those of you that […]
HMBT #147: 4 Reasons Email Marketing is Effective
This is an excerpt from a recent video. 4 Reasons Email Marketing is Effective It is Personal and Powerful You can use the recipients first name to make the email feel personal Add a signature to an email to build trust Use other information to personalize email such as weather or product and services […]
HMBT #146: Familiar
People like what is familiar. They do not like the unknown. When you run a business, you want to deal with the familiar when speaking with customers and prospects. Discuss what is familiar, the results will be much better. If you are solving a problem or meeting a need, speak about what they know. If […]
HMBT # 145: Website Neglect
WordPress 5.0, a large overhaul over the current platform, is almost out. Did you know that almost 30% of all websites are ran on WordPress? 5.0 is forcing business owners and wed developers to look at their website to see if websites are ready for the change. As a business owner, you should not be […]
HMBT #144: Highlight Products and Services With Video
Today, I talk about the importance of having videos for your products or services. Video is the most consumed type of content, especially on mobile. By explaining your products and services visually rather than through just sound and images. Pro tip: make sure to use captions/subtitles since many platforms start videos muted. With text added, […]
HMBT #143: Work Travel Tips
I know that it has been a while since I have created an episode. This is because I have been traveling internationally. I either had some time or technology challenges that hindered me from pushing out some content. Today, I would like to share a few tips on working while traveling. 1. Check internet speeds […]
Working My Way Through France, C’est Bon!
I have been traveling in Europe and working most of the time that I have been here. When I return, I will have been in Europe for six weeks total. My travels have brought me to France, Italy, Andorra, Monaco, Lichtenstein, and Switzerland. It has been interesting and challenging to say the least. First, since […]