HMBT #297: The Henk and Hank Show
In this episode of the HMBT podcast, I sit down with strategy and marketing consultant Henk Wolff for a no-fluff, high-value conversation that bridges the worlds of iGaming and email marketing. We dive into Henk’s background in turning around struggling online casinos and scaling growth using smart retention and acquisition strategies. He brings a sharp, […]
HMBT #296: Are You Credible?
I sat down with Dan Nottingham—founder and CEO of Plan C, and the brains behind Am I Credible, an AI platform that evaluates the credibility of content in real time. We had a great conversation about what credibility really means in today’s digital world, especially for those of us in marketing, content creation, and business leadership. […]
HMBT #295: It’s Good To Be Lucky
I was luck enough to speak with Lucky Kannon, the engineering lead behind Zoho’s deliverability tools—including their custom MTA (Mail Transfer Agent), email validation, and inbox placement systems. Together, we pulled back the curtain on the technical side of email marketing and explore how these unseen systems keep campaigns running smoothly and landing in inboxes. Lucky breaks down […]
HMBT #294: A Platoon of Email Experts
This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience. Scott highlights the […]
Choosing the Right Marketing Platforms for Your Brand
When it comes to marketing, the age-old question of “Where should we post?” can make or break a brand’s strategy. The recent video “Say It, Don’t Spray It” cuts through the noise with essential advice: be strategic with your platform choices. Here’s a breakdown of how to make sure your brand is where it needs […]
10 Effective Strategies to Grow Your Email Marketing List
Building and expanding your email marketing list is a critical aspect of any successful digital marketing strategy. It’s not merely about collecting email addresses; it’s about fostering a community of engaged and interested subscribers who want to hear from your brand. There are two reasons why email marketing is important for your marketing efforts. Enhanced […]
Email Design Basics for Non-Designers
Designing eye-catching emails can be a daunting task, especially if you’re not a professional designer. Let’s talk about how to create visually appealing and effective email campaigns that will captivate your audience. In this article, we’ve compiled five friendly and easy-to-follow tips that will make your emails stand out from the crowd. Let’s dive in! […]
HMBT #281: Still Using AOL?
Ken Countess from Ken is Email joins me to talk about ensuring that you have a healthy list of email marketing subscribers. Ken’s Website: https://www.kenisemail.com Video: Audio: