HMBT #314: Email Is Still King
Every few years, someone in the marketing world tries to declare that email is dead. After knowing each other for over a decade and working through the trenches of digital marketing, my friend John W. Hayes and I are still here, we are both a little grayer, and email is stronger than ever. John is […]
5 Ways to Get Your Email Marketing Ready for Black Friday and Cyber Monday
Black Friday and Cyber Monday show up on the calendar at the same time every year. Somehow, they still catch a lot of businesses off guard. Every brand under the sun hits the inbox at once, and the emails that get thrown together the week before tend to get buried, or worse, land in spam. […]
It’s Too Late for Your BFCM Email Campaigns
Every single year, it happens like clockwork. Marketers kick back in September telling themselves, “I’ve got plenty of time before the holidays.” Then suddenly, the calendar flips to October, shipping cutoffs appear out of nowhere, and the panic sets in. Before you know it, teams are frantically slapping together discounts and blasting out emails to […]
HMBT #311: Call Claude by its Government Name
On episode 311, I sat down for round two with Rion Haber, CSO of Catalyst Marketing Agency. We originally recorded this conversation earlier, but a tech hiccup meant the video did not capture. Rion was kind enough to return for a mulligan, and honestly, this conversation turned out even better. We walked away from rigid […]
Why Your Personal Brand Is Your Greatest Asset in 2026
For 16 years, I gave my time, energy, and passion to the corporate tech world. I helped thousands of businesses fix broken automations, understand email deliverability, and optimize their digital marketing strategies. During that entire stretch, something else was quietly happening on nights, weekends, and early mornings. I was building my own brand. I launched […]
Why Trust, Judgment, and Real Relationships are Winning in 2026
The other day I stopped at my local Panera to pick up my sip club drink and get some work done. I passed by a strip mall that had a travel agency in it. While the business signage was still there, there was a for lease sign in the window. When is the last time […]
Transactional Email: Choosing Between Resend and Anypost
Resend is one of the most talked-about names in transactional email right now, and for good reason. Great docs, a clean API, a team that clearly ships fast. If you’ve written a signup flow in the last two years, there’s a decent chance you’ve tried it. Here’s the deal: “loved by developers” and “the right […]
HMBT #310: Death to Coffee Mugs
In a digital landscape oversaturated with ads and online noise, how do you truly capture client attention? In this episode of the HMBT Podcast, host Hank sits down with Nikita Khanderia, Founder and CEO of Eria—a luxury experiential marketing and events agency. They break down why marketing budgets are shifting from screens to real-world experiences, how small […]
The Hidden Power of Transactional Emails (And How to Choose the Right Provider)
When most folks think about email marketing, their minds jump straight to promotional newsletters, flash sales, and fancy product launch campaigns. While those campaigns are fantastic for driving revenue, nurturing sales and building relationships, there is another powerhouse sitting in your digital toolkit that often gets ignored: transactional emails. Think about your own inbox. When […]
HMBT #309: AI Rider
When you think of industries leading the charge in creative marketing, insurance usually isn’t the first one that comes to mind. Most of us tend to ignore the daily barrage of commercial ads, but building a brand that actually converts local clients takes more than a catchy slogan. In this episode, I sit down with […]