• HMBT #289: Work is Work

    HMBT #289: Work is Work

    Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024. Key points: Scott discusses his experience living as a digital nomad in Southeast Asia and the benefits of a lower cost of living. He shares how he structures his time,…

  • Account Based Marketing: Targeting Your Ideal Customers

    Account Based Marketing: Targeting Your Ideal Customers

    My most recent podcast episode discussed account based marketing (ABM) featuring Mike Maynard, CEO of Napier. As someone who works in marketing, I was familiar with the term ABM but didn’t fully understand what it entailed or how to implement it effectively. After listening to Mike explain ABM more thoroughly, I have a much better…

  • HMBT #287 No Really, What Is ABM

    HMBT #287 No Really, What Is ABM

    In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and…