HMBT #290: Saucy Shrimp
In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on identifying entrepreneurial talent, […]
HMBT #289: Work is Work
Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024. Key points: Scott discusses his experience living as a digital nomad in Southeast Asia and the benefits of a lower cost of living. He shares how he structures his time, […]
Account Based Marketing: Targeting Your Ideal Customers
My most recent podcast episode discussed account based marketing (ABM) featuring Mike Maynard, CEO of Napier. As someone who works in marketing, I was familiar with the term ABM but didn’t fully understand what it entailed or how to implement it effectively. After listening to Mike explain ABM more thoroughly, I have a much better […]
HMBT #287 No Really, What Is ABM
In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and […]