Face it, humans are visual in nature. We move imagery. Even though you can post images on Facebook, there is something about Instagram that makes us like, comment and post to this social media channel.

If you are not using Instagram in your marketing campaigns, you need to. You can use images you take with your camera, smartphone or use images from your computer. Many companies use stock images and use a text overlay of quotes or other inspirational sayings.

You can take pictures at your office or out in the field, depending on what kind of business you have. You can also use short videos on Instagram.

Make sure to check for comments often so that you can reply and engage with your audience. Do not forget to use hashtags to help users find your posts!

What unique ways do you use Instagram for your business?


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.