Hank’s Business and Marketing Tips #7: Facebook Targeting

Transcript:

Thank you for tuning into Hank’s Marketing and Business Tips.
If you have client email addresses, did you know that you can upload them to Facebook and serve ads to them? You have probably seen these types of ads when you go and shop at Amazon.com. Maybe you are looking at a product, leave Amazon and go to Facebook. Then you see that same product that you viewed in your Facebook feed.
This is known as retargeting. You can take a list of contacts you have and upload them to Facebook and serve them custom ads. You can install a pixel on your website and retarget people that come to your website and try to get them to reengage with you, buy your product or service, or start working with you.
Facebook Ads is an effective way to convert more customers and to keep your brand-name in front of them. Ff you don’t know much about it, Facebook has a lot of help articles on how to run Facebook ads. You can also reach out to me, Hank Hoffmeier, and I will ¬†help you the best I can.
That is all for today. I hop you have a great day!

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