This is Hank Hoffmeier with your Marketing and Business Tip for you today.

One thing you want to make sure you are doing is providing value for your customers and clients. And this may be providing information or maybe product for free. It does have to be expensive or does not have to be lengthy.

If you’re providing value as far as information, Let’s say you are a plumber. Maybe you want to be creative and share a video about how to unclog a toilet. People will appreciate that and then when they have a clogged toilet, the will view your video and what they will do is unclog the toilet. But when their basement leaks they are going to think of you to come and clean their basement and repair a faulty pipe, possibly.

Make sure what you are putting out there is relevant and it is useful to your audience. If you can provide a free product or something, make sure that is useful and maybe has your branding, so they can remember who you are.

So once again, make sure you are providing value to your audience as well as helping them to buy something when they are ready to, but do not push them. If you would like to hear previous Alexa tips, head over to Hank You can also sign up for my email newsletter, and I will deliver my tips right to your inbox every morning, in case you missed one.


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.