Hank’s Marketing and Business Tip #22: Competitor Research

Transcript:

This is Hank Hoffmeier with a Marketing and Business Tip for you today.
If you work with people and customers that have competitors, especially in the B2B market, you want to ensure that you learn about your customers competitors. What you be able to do is make sure that your product, service or information is helpful in combating competitiveness as well as ensuring that your clients succeed in whatever it is they are either going to resell or use from you. Your information may help them beat their competitors, and they are gonna be grateful and happy, and may become a long-term customer.
So make sure that you are using Google, Google alerts and many other tools to look up the competition of your clients.
That is all for your marketing and business tip for today. I hope to see you next time.
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