This is Hank Hoffmeier with a Marketing and Business Tip for you.

I would like talk to about customers today. One thing that you need to do is to be sure that you are aware of what your potential customers short and long-term goals are because when you are advertising or providing content to your potential customers you want to meet the needs they might have now and possibly down the road.

What you can do is share content or talk to them in a manner that meets those goals and provides information that will help them understand if they need your product or service now or possibly in the future and remember you when they do.

That is all for today’s tip. If you want to listen to previous tips, please go to and you can also sign up to receive my tips in your email inbox.


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.