Welcome back Hank’s marketing and business tips.

Let’s talk about customer service. Or really, let’s talk about replying to comments. When is the last time you checked Twitter, Facebook, and Instagram and really honed in on comments where people are actually trying to address a concern, or may be praising your brand. Do you reply? Do you engage with them? Nothing makes people feel better than when there is a one-to-one conversation.

When you reach back out someone has a concern, or is this praising you, they like the fact your replying back to them. Now, if you have a a lot of volume when it comes to comments and messages, it is hard to reply to all of those, but make sure trying to do as much as you can. You can always outsource some of your replies, or have someone in your organization help you.

There is nothing better than engaging with people that are trying to voice their opinion to you, or provide information to help you be a better company or business. So, go out today and make sure you looking at tweets, you are looking at Facebook comments, you look at your comments on Instagram, Snapchat, LinkedIn, and you are engaging with people. Maybe there are not a lot of people that are commenting. Maybe you can try to ask questions on your social channels to elicit those types of engagement and then reply to them. There is no better way to learn about making your company better by getting outside opinions, feedback, and comments. Use your audience to help you grow your business.

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  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.