This is Hank Hoffmeier with a marketing and business tip.

A lot of times people are creating content and putting it out on their social media channels, using it on blogs and, also using that content and marketing.

One thing at they fail to do is think like the recipient. Many times, people that create content create it the way that they want it to sound. They are not thinking about how the recipient is going to receive it, or how are they are going to read it. What you should do is make sure that you are reading it from the recipient’s perspective. Make sure they are going to receive value. Make sure that it flows correctly and also check for spelling and grammar errors. I covered that in a previous tip.

So again, just make sure that you are creating content that your users, and your customers and clients want to you want to consume this way it will become engaging and they will comment like and share your content and ultimately buy your product or service.

That is all for today’s tip. If you would like to listen to previous tips, please go to or you can subscribe on iTunes.


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.