This is Hank Hoffmeier with a marketing and business tip for you today.
What I would like to discuss local influencers on Instagram. You may have heard the term influencers; people that you can reach out to, to either pay them or just kindly ask them to share content in relation to your products or services. Because, if they have a strong social media following, that will help raise awareness for your brand
What you could do is search Instagram, in the search feature, for posts near your location. This might help you find local influencers that will help boost your brand locally. Especially if you have a service that is locally organized, or if you have a brick-and-mortar location.
What you can do is actually ask to physically meet with some of those influencers as well, and maybe maybe offer them a free product or maybe some free service in relation to your business, if it is service related.
So, again what you could do is head over to the Discover area of Instagram and search near you for posts that will help you find local influencers that can help promote your brand.
That is all for today. If you would like to hear previous tips, you can head over to, or you can subscribe on iTunes. Either way, we hope to see you again soon. Thank you.


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.