Hank’s Marketing and Business Tip #43: Objections

Transcript:

This is Hank Hoffmeier with a marketing and business tip.
Thank you for tuning in today. What I would like to discuss is objections. Whether you are an online seller, brick-and-mortar, business-to-business, or sales person,  you are going to deal with objections. People working object to buying from you, talking to you, and buying your products and service.
What you need to do is plan for objections. Write down every possible objection that you think you can overcome in your business. What you should do is plan to have a reply for all of those rejections. So, not only when you are speaking to someone verbally will you have a quick reply and a value statement for each objection that you could have thought of to possibly convert to a sale or relationship, you will be able to write effective copy for your website that will help you automatically overcome objections to help convert someone to buy from you online.
You might consider an FAQ page on your website to handle many of the objections that you may encounter. I hope that you’ll be able to plan for your objections overcome them, resulting in more sales for your business
That is all for today’s tip. If you like your previous tips you go to HankHoffmeier.com/Alexa, and you can also subscribe on iTunes. That is all for today. Thank you for tuning in.

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