Today we talk about embracing your fundamentals. You need to have SOPs in place for sales, marketing and customer service. If  you have employees or plan on hiring employees, you need to follow fundamentals.




  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.