John Hayes Joins me from Portugal but lives in Lincolnshire England. He is a marketing strategist and author of the Becoming the Expert series of books. He discusses the holy trinity of marketing: blogging, email marketing, and social media.
Your marketing starts with branding your company on your blog, then use email marketing and social media, in that order. His three items compliment the three topics of my book, which are automation, branding and customer service.
John’s first tip is to have a company blog. It is the pulse of your company. Marketing is about solving problems and you can use your blog to help publish information about solving the problems people have and gain their interest.
By publishing on your blog, you can have a sign-up form to collect contact information for your email marketing campaigns. You can then post valuable information on your social media channels to engage and nurture sales. I mention the importance of providing valued content. We also talk about sending the right message at the right time to the right person and then the power of referrals
I then ask John about creating valuable and quality content when you do not have a lot of time or money. He says that you should never guess what your client’s problems are. If you know what your client’s problems are, you can create the right solution and content. Before you start creating content, start speaking with your clients and find out what their problems are. This will help you save time and money.
I talk about having a focused value statement that will help you focus on your customer needs. We then moved on to encourage the listeners to “Just Do It”. John mentioned Gary Vaynerchuk and how he started with video creation. Everyone starts somewhere.
you can find John on: