This is Hank Hoffmeier with your Marketing and Business Tip for the day.

Make sure to use video with your marketing campaigns. Live video is a great way to obtain attention and get people to react very quickly to what you are doing and what you are recording. What you want to do is go ahead and set up an idea and start recording on either Facebook Live, Instagram, Twitter. Then you can basically have people jump right in and start a conversation with you.

Don’t worry, because once you finish recording, that media is saved for historical purposes and people still can find that later. So, you have two options, or  two opportunities to be found and have your content engaged with while you are doing it live as well as the archived or the saved version.

Happy recording and I hope that your videos are a success. Some ideas would be doing how-to guides, maybe an “about us” video, or just telling some stories about your business or personally.

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  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.