Many small business owners still struggle to see the need to use digital marketing. They do not realize that using social media and other forms of digital marketing is very powerful.

You need to be where your customers are, and that is online. It is not important to be on every social media platform, but you should double down on the platforms that make sense for you. Maybe that is Facebook or Instagram.

You can always hire someone to help you with your social media. This can be an intern, college student or virtual assistant. You can also hire an agency.


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  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.