Most people make the mistake of jumping right into a conversation by selling.
Today, on my blackboard, I wrote “Serve, Don’t Sell”.
First, you need to develop a trusted relationship with your audience.
Then provide value to them through information, assets and network introductions.
Determine if you can help them with a business pain they have and if your solution fits.
If everything is aligned, you will have a new customer. If it is not a great fit, then you still have a relationship with your audience and there may be opportunities in the future. Your audience can also become brand advocates without buying from you.