HMBT #102: Serve, Dont Sell

Most people make the mistake of jumping right into a conversation by selling.

Today, on my blackboard, I wrote “Serve, Don’t Sell”.

First, you need to develop a trusted relationship with your audience.

Then provide value to them through information, assets and network introductions.

Determine if you can help them with a business pain they have and if your solution fits.

If everything is aligned, you will have a new customer. If it is not a great fit, then you still have a relationship with your audience and there may be opportunities in the future. Your audience can also become brand advocates without buying from you.