The phrase “focusing on those that ignore you” is pretty powerful. To find and attract new customers, you need to find people that have not heard about you and your business. You can use social media ads and blog posts to gain attention. You can also network to increase your brand awareness. Build your LinkedIn network to help grow awareness and visibility. Just make sure that you have something of value to offer people in your network.

My upcoming book, The ABCs of the Customer Journey: A Beginner’s Guide to Automation, Branding and Customer Service, speaks about this (branding) at length. Find people that are not intentionally ignoring you, but are not aware that you exist.

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  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.