Case studies are a great tool to add to your marketing efforts. Case studies are written documentation or a video that explains how you helped a customer. Basically a success story. Create a study where you were able to help a customer save time or money or maybe just made them happy. Add details like metrics and quotes.

You can share case studies on your website, blog, and social media channels. It is a great way to build rapport and trust with potential clients. People will trust you and learn how they will become successful or happy by working with you.

Go out now and find a client that will be willing to help you create a case study. You will be happy you did so.

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  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.