HMBT #125: Reach Your Customer First and Lifestyle Marketing

In this short episode, I cover reaching your customer first and lifestyle marketing.

When it comes to reaching your customer first, before your competition, make that you provide value through blogging, customer service, and social media. This can be knowledge, information or tips. You can provide information about a product or service. Create engagement and trust for when someone is ready to buy, they would want to buy from you.

Use automation to get in front of your audience first. Use information and data to help trigger messages at the right time. Take advantage of your customers’ emotion or even time of day to help convince people to buy from you. You can also trigger a message when someone visits your website. This might mean that they are interested in working with you our wanting to buy a product.

With customer service, greet people right away, use proper etiquette, and provide helpful and valuable information. If you use a chat, look into chatbots to help improve response rate and help save you time. If you interact with customers quickly and make life easier for them, you will set yourself apart from your competition. It is hard to find companies that put customer service first these days.

With lifestyle marking, you want to appeal to people and how they live. It is the things they like and how they want to be treated. Solve a pain.

Develop personas, which is identifying the “type” of person that buys from you.
One persona may be a male 30-40 years old that likes exercising expensive meals. Another may be a 20-25-year-old female that is into yoga and is also into milkshakes.

Make life easy for your customers by catering to there lifestyle. Do not make them go through numerous steps to learn something or buy from you. Appeal to the emotions of your personas and that you understand them. Help them make a decision.

Use lifestyle marketing to appeal to your audience and make sure that you are the first to reach your customer!






  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.