When it comes to branding and marketing your company, there is nothing better than using video. If you are not currently using video in your marketing campaigns, on YouTube, or just have video on your website, you are missing out on opportunities to engage with your audience.

Don’t be afraid of getting in front of a camera or say that you do not have the right equipment. If you have a cell phone with a camera, you have the equipment. If you have a personality and a passion for what you do, you can get in front of a camera.

You can always hire talent or a use people in your organization to help get you started. In today’s day and age, we are in a video revolution. Humans are visual by nature. More than pictures, videos help convey your message more clearly and in a more engaging fashion.

There are studios and videographers that can help you create professional videos for YouTube, your website, and for social media.

Using live video is also important. Shoot video of you, employees, products, and services. Walk around and capture some live video. Make sure that it is engaging and that you are thinking about your audience when recording.

Make sure to use video to engage with today’s savvy consumer. Rather than use still images, engage with video!

If you have not gotten started with video, give it a try. If you have been doing video, see what you can do better

[youtube] https://www.youtube.com/watch?v=Dkq7F16vpnc[/youtube]




  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.