Today, I talk about the importance of having videos for your products or services.

Video is the most consumed type of content, especially on mobile.

By explaining your products and services visually rather than through just sound and images.

Pro tip: make sure to use captions/subtitles since many platforms start videos muted. With text added, people can still get your message.

Don’t worry about the quality of your videos, you will get better with practice!

Make sure to check out the email marketing podcast by iContact at



  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.