HMBT #147: 4 Reasons Email Marketing is Effective

This is an excerpt from a recent video.

4 Reasons Email Marketing is Effective

It is Personal and Powerful
1. You can use the recipients first name to make the email feel personal
2. Add a signature to an email to build trust
3. Use other information to personalize email such as weather or product and services information
It is affordable and Profitable
1. Email Marketing had a 44x ROI
2. Has a better ROI than other marketing channels
3. Has a historical value
4. Incurs a monthly fee rather than per interaction
It is Relevant
1. Email addresses are used everywhere
2. Can be consumed on a computer, phone, or tablet
It is Adaptable
1. It grows with you – frequency and cost
2. Allows you to analyze results and adapt

[youtube] https://www.youtube.com/watch?v=_IbdlsmPSpU[/youtube]

Audio:

Author

Hank Hoffmeier

Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.
View all posts

comments