This is an excerpt from a recent video.
4 Reasons Email Marketing is Effective
- It is Personal and Powerful
- You can use the recipients first name to make the email feel personal
- Add a signature to an email to build trust
- Use other information to personalize email such as weather or product and services information
- It is affordable and Profitable
- Email Marketing had a 44x ROI
- Has a better ROI than other marketing channels
- Has a historical value
- Incurs a monthly fee rather than per interaction
- It is Relevant
- Email addresses are used everywhere
- Can be consumed on a computer, phone, or tablet
- It is Adaptable
- It grows with you – frequency and cost
- Allows you to analyze results and adapt
[youtube] https://www.youtube.com/watch?v=_IbdlsmPSpU[/youtube]
Audio:
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