I recently had a painful experience trying to hire someone to do some work on my roof. Contractors are notable for not returning calls, showing up for estimates, and asking for the the sale. This time is was amplified and it made me think about how many businesses and business owners do not follow up with prospects and clients. On average,  you should reach out 7-8 times, but many stop at one!

Listen to my experience and make it habit to follow up.

 

Author

  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. 

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