Today, I am joined by, Rob Ainbinder. He is the CEO of Why People Click, a digital marketing and advertising company. He helps his clients attract, persuade, and convert online. 

We talk about email marketing, SEO, and PPC advertising. 

One of the most overlooked aspects of marketing is using PPC. rob and I try to break it down for folks that are looking to get started. 

We also talk about the importance of using Google My Business, how to get Google reviews, and using Google Analytics. 

Here are the links for show notes:

GA URL builder:

Why People


Article that explains how to obtain Google reviews:



  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.