HMBT #168: Talk Triggers

I recently heard Daniel Lemin talk at the Internet Summit about the book that he co-authored with Jay Baer titled Talk Tiggers: The Complete Guide to Creating Customers with Word of Mouth.

Many businesses do not do anything to stand out. What you need to do is make sure that your brand is somehow memorable. I discuss a few examples in this episode. What can you do to stand out?

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