HMBT #168: Talk Triggers -

I recently heard Daniel Lemin talk at the Internet Summit about the book that he co-authored with Jay Baer titled Talk Tiggers: The Complete Guide to Creating Customers with Word of Mouth.

Many businesses do not do anything to stand out. What you need to do is make sure that your brand is somehow memorable. I discuss a few examples in this episode. What can you do to stand out?

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Hank Hoffmeier

Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.

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