In this episode I call out those that gravitate toward social media and tend to forget about content marketing in the form of blogging.

The organic reach that your social posts will receive is low, about 2%. Of course, you can pay to have your post boosted or run ads to get in front of more people, but why do that?

By having a blog, you can add content that will be picked up by Google in search results. The thing is, the more new content you have the better. You should post at least one blog post per week, if not more.

If you do not have the time or talent to create blog posts, you can always hire someone to do it. I encourage you to start a blog or if you already have one, start posting more!


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.