HMBT #192: Diversify

Don’t put all your eggs in one basket by building an audience on one platform? What happens if that platform’s business model changes or it disappears? What can you do? Listen to learn more.

Author

  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. 

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