HMBT #197: Wing It or Measure It

Some people tend to do things on the fly, others like to analyze. What type of business person are you?

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Hank Hoffmeier

Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.

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