HMBT #201: Get Emotional

Last week, I attended the Internet Summit Conference in Raleigh NC. I attended numerous sessions and captured some of them for you!

Here is a snippet from a talk that Tom Shapiro of StrataBeat gave on improving your conversions. Here, he talks about using emotions to help with conversions.

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Hank Hoffmeier

Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.

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