HMBT #217: Olga Andrienko from SEM Rush

HMBT #217: Olga Andrienko from SEM Rush

Olga Andrienko is the Head of Global Marketing at SEMrush. Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded the SEMrush brand visibility worldwide, bringing more than 90% YoY growth from top 10 new markets. She currently leads all SEMrush branding across over 50 countries, ensuring marketers all over the world have the access to the best software to run effective online marketing campaigns.

In 2018 Olga was mentioned among the 25 most influential women in digital marketing by TopRank. She speaks at major marketing conferences and her quotes on online user behavior appear in media outlets such as Business Insider and Washington Post.

SEM Rush is an Online Visibility Management Platform: SEO PPC, Social Media and competitive research. Trusted by over 5M marketers worldwide. 

We spoke about SEO (Google Search) and what matters in 2020, such as:

  • Why video is important for SEO 
  • How small business can leverage voice search
  • Why website load time matters
  • Keyword advice
  • Why you need to have subtitles on your videos
  • How the Corona Virus (COVID-19) may drive more webinars, live video, and virtual conferences

Tools:

  • InShot– add text and subtitles to video
  • ClipScribe – Add titles and subtitles to videos
  • YouTube- adds subtitles automatically
  • Wave- Audiogram creator
  • Lumen5– Create animated video for blog posts or other text

Contact Information:

Website: http://www.semrush.com

Blog: http://www.semrush.com/blog

Connect with Olga:

Author

  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. 

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