I am joined by Steve Wagner, Senior Marketing Manager at Webbula.
Webbula is the industry leader when it comes to data quality: email hygiene, data appending, and audience data solutions.
We talk about data email marketing data hygiene. From point of collection to list hygiene later on. The importance of adding quality data to your marketing platform matters and you should be following best practices.
Not following best practices can hurt your email deliverability, or ability to get into the inbox, rather than the spam folder.
Right now is the time to use social media to grow your email marketing list. Use your social channels and social media ads to get attention and drive up your subscriber list!
Lastly, Steve and I talk about some tips on converting more with your email campaigns.
Make sure to check out www.hankhoffmeier.com/live for a new series called Hang With Hank!
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