HMBT #232: Tracy Hooper – How To Look Your Best During a Pandemic

I am joined by Tracy Hooper, personal stylist. We discuss how to look good and professional when using video in your business and marketing.

She helps entrepreneurs and business people look great for all their online visibility, whether thats for their marketing, presenting or leading virtual meetings.  At the moment the main topic she talks about it looking good on video calls, so that you look professional for your industry and make an impact in your meetings.

Discussion items:

Tracy’s hack: make sure to use the “touch up my appearance” in Zoom!

Use the equipment you have to make things better

Lighting  and sound is  important

What to wear on camera – some great dos and don’s here

PDF guide – Clothe Yourself In  Confidence:



  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.