As Spring approaches, It reminds me of when I was excited to go and hand out flyers door to door to obtain clients. I also put some of those flyers on mailboxes, hoping that I would not received a warning or a fine, since it is not legal to do so.

 Then there was the first year that I used Facebook Ads. It was a game changer! I was able to grow my Facebook Page and attract leads for new business. I was able to target potential customers in my local area.

 Here is a picture of one of the first ads that I ran on Facebook. I was focusing on my brand awareness and the quality of my work to attract interest, and it worked.

Landscaper Facebook Ad

This add brought me 30+ likes to my page and almost 10 estimates. I spent $20 on the ad. Not too bad for my first ad! From there I gained three new clients. Now I know that does not sound like much, but two of those clients went on to refer me other clients! The ad paid itself of and then some. 

Here is an image of the audience that I targeted. You will notice that I was able to choose a local audience of homeowners with a salary and age range.

FB Audience

From there I went on to boost some Facebook posts, open a Twitter and Instagram account. I was able to showcase my work and engage with my followers. I was very careful not to sell when I posted. That is what my ads and website were for. 

 I was also able to take my knowledge of Facebook ads to help sell my house back in 2010. The person that bought my house engaged with my house’s Facebook page and after I answered some questions, they booked a viewing and subsequently made an offer on my house. 

So if you want to attract new local clients, you should have a Facebook Business page and try using Facebook ads. I wrote a free social media guide that will help you get started. I also developed a comprehensive guide that walks through setting up, using and advertising on social media.

If you have any questions, ask in the comments and I would be glad to answer them and help you the best I can.


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.