Instagram is at it again! A few weeks ago, they added support for landscape photos, and not they are incorporating support for direct messaging. Users will be able to send direct messages to individual users or groups of up to 15 people.
This new feature includes threaded messaging and the ability to share images in the messages. You can also share anything that is on Instagram that is not marked as private. Posts will now have a curved arrow near the heart icon which will allow you to send that image or video through Instagram Direct. You can also share location pages and hashtags with your friends.
As a brand on Instagram, you are probably used to receiving questions about products or services in your post comments. Now these conversations can be handled through Instagram Direct!
https://player.vimeo.com/video/137644108