Back in August, Facebook announced Pages Messaging for businesses. This will allow users to send private messages to page owners rather than just posting on their wall.
Businesses can now add a “send message” button to local awareness adds as a call to action. This will allow people to ask questions or start a conversation with a company off of an ad.
One great thing about this new feature is that a company can reply to public comments through messenger, which is not how they were able to in the past. Historically, the business would need to reply with the same medium as the poster, say through comment or post. When a business replies to a comment rather than comment back, the comment will show that there is a private response for others to see.
Facebook has also added something for users to know how responsive brands are to messages. Pages that respond to 90% of messages and have a 5 minute median response time will have a badge showing that they are very responsive.
Brands can also create and save often used text. This will be helpful when responses to questions may often be the same. Users will be able to edit a canned reply if needed. There are also bulk tools available for deleting, archiving, marking messages as read and flagging.
Make sure to use this feature to your advantage and reply to incoming messages as quickly as you can so that you can show your users that you care about them. Facebook is making it easier for brands to engage with their customers. Do you think this will help your business? Let us know in the comments.