Even though it launched in 2011, SnapChat is still growing in popularity. I have recently seen many small companies and also celebrities evenly adopt this social media channel as a way to tap into the millennial generation. If you do not use SnapChat now, you should give it a try. Here are 5 reasons that you should.
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SnapChat is mostly used by teens and younger adults of which about 70% are female
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Users are more likely to be active on other social media channels such as Facebook and Twitter
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Coupon and discount offers are sought after by SnapChat users
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Engagement is high with SnapChat. There are 400 million snaps per day and only 1% of businesses use it
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12% of snaps are shared with multiple reasons
Remember that with Snapchat, you can use short videos to engage with users. You could review a product or service, answer questions, run a contest or create a funny story that is memorable.
Jump in and give it a try. Let us know how it goes!
