SnapChat Should Be Embraced By Businesses


Even though it launched in 2011, SnapChat is still growing in popularity. I have recently seen many small companies and also celebrities evenly adopt this social media channel as a way to tap into the millennial generation. If you do not use SnapChat now, you should give it a try. Here are 5 reasons that you should.

  • SnapChat is mostly used by teens and younger adults of which about 70% are female

  • Users are more likely to be active on other social media channels such as Facebook and Twitter

  • Coupon and discount offers are sought after by SnapChat users

  • Engagement is high with SnapChat. There are 400 million snaps per day and only 1% of businesses use it

  • 12% of snaps are shared with multiple reasons

Remember that with Snapchat, you can use short videos to engage with users. You could review a product or service, answer questions, run a contest or create a funny story that is memorable.

Jump in and give it a try. Let us know how it goes!


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.