Most people think that Twitter is a social media channel that you just use to push out updates. There are many other uses such as using it as a support channel or finding out about trending topics. When news breaks, Twitter is one of the first mediums to find information about what is happening.
For the most part, companies use Twitter to share updates, blog articles and reply to mentions and direct messages. But have you thought of mining Twitter to start discussions with potential clients or brand ambassadors? You can search for keywords, users, hashtags, and checkins from Swarm. From there, you can start a conversation, rather than wait for one to come to you.
Here is a great example:
I went out to dinner with some like minded people and checked-in to the restaurant with my Swarm app, which shares the post on Twitter. Well, a competitor establishment found that check-in and reached out to me and started a conversation. Here was the outcome.
I feel that the Original Flying Burrito did a good job of searching twitter for potential customers and started a dialog with them. It you are ever in the Raleigh, NC area, I encourage you to try them out! I will the next time I am in that part of town.
So, if you are not searching for keywords or competitor mentions, you should start now. You never know what can happen! You can use tools like Hootsuite to set up a permanent stream of these searches so that you can check for potential conversation topics throughout the day.