Facebook Bullhorn

If you create an image for a Facebook Ad, you need to make sure that the image has less than 20% text. You can use this handy Facebook Tool that will help you find out how it will fair with Facebook’s guidelines.

Facebook Ads Text Rule

There are plenty of times when I get frustrated creating an ad only to have it turned down during the review process. This tool will help you decide how much text you have and how to strategically place the test. Keep in mind that any block filled with text counts, so if part of one letter spills into a block, that may hurt you. Play around with formatting and size to get the ad right.

Have you seen success with Facebook ads?


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.