Author: Hank Hoffmeier

Hank is an author, speaker, podcast host and Director of Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.

HMBT #209: I Got a Bad Review

I recently took a look at my book reviews and noticed that the last one that I received was a one star review. My book is not for everyone and I understand that. While disheartened, I know that some people may want more information. This reviewer was looking for more in depth information and possible […]

HMBT #208 Forget About Your Goals

HMBT 208 Forget About Your Goals

Forget about your 2020 goals, you need to worry about other people goals. Many people normally set goals to lose weight, make more money, or maybe eat healthy foods. Another thing people do is they start to cull their email subscriptions. They will tend to start looking to get rid of emails that they no […]

HMBT #206: What Did You Say About Me?

Today, I had a conversation with Jason Touw. He is new to the area and is looking for his next career move here in the Raleigh area. Together, we discuss online sentiment and how to deal with negative posts/mentions on social media. Twitter: @JasonTouw Website: www.JasonToauw.com

HMBT #205: Slackluster Results

HMBT 205 Slackluster Results

Many entrepreneurs and small business owners take their foot off the gas during the last two weeks of the year. You should be doubling down to avoid slackluster results in 2020. Do the things that your competitors are not doing. Learn some ideas in this episode.

HMBT #203: Abundant Tips

HMBT 203 Abundant Tips

On this episode, I am joined by Ashley Morrison from Abundant Marketing. We talk about our opinion on expert advice, how marketing is not black and white, social media algorithms, Tikitok, Instagram and more! Visit their website and follow Abundant Marketing on social media: https://abundantmarketingsm.com

HMBT #201: Get Emotional

Last week, I attended the Internet Summit Conference in Raleigh NC. I attended numerous sessions and captured some of them for you! Here is a snippet from a talk that Tom Shapiro of StrataBeat gave on improving your conversions. Here, he talks about using emotions to help with conversions.