HMBT 169: Why Do That?

In this episode I call out those that gravitate toward social media and tend to forget about content marketing in the form of blogging. The organic reach that your social posts will receive is low, about 2%. Of course, you can pay to have your post boosted or run ads to get in front of […]

HMBT #168: Talk Triggers

I recently heard Daniel Lemin talk at the Internet Summit about the book that he co-authored with Jay Baer titled Talk Tiggers: The Complete Guide to Creating Customers with Word of Mouth. Many businesses do not do anything to stand out. What you need to do is make sure that your brand is somehow memorable. […]